Transforming Financial Narratives: A Digital Marketing Case Study on National Bank for Small Projects Financing.
Introduction: Bebsa6a Digital Marketing undertook the management of social media platforms for the National Bank for Small Projects Financing from January 2022 to December 2024...
Challenges:
- Negative comments, particularly from clients facing difficulties in loan repayment.
- Lack of awareness among people regarding the positive impact of financing on the future of their projects.
- Intense competition in the Jordanian financial market.
- The impact of the COVID-19 crisis on financial services and people's ability to repay.
Achievements by Bebsa6a Digital Marketing:
- Showcasing Beneficiaries as Heroes: Highlighted beneficiaries as heroes, representing success stories.
- Weekly Tips Segment: Introduced a weekly "Tip of the Week" segment, providing valuable advice to clients to enhance their project management awareness.
- Documentary-style Success Stories: Created numerous documentary-style success stories presented as films.
- Event Coverage and Professional Reels: Covered events and activities, creating professional reels for enhanced engagement.
- Brand Enhancement: Strengthened the brand image of the National Bank for Small Projects Financing.
- Documenting Bank Achievements: Documented and showcased the bank's achievements in supporting small projects.
- Innovative Content Distribution: Broke traditional norms, adopting unconventional content distribution methods.
- Increased Followers: Successfully increased the number of followers on social media pages.
- Strategic Plans and Monthly Reports: Developed strategic plans and provided monthly reports, incorporating customer feedback to increase trust in the National Bank for Small Projects Financing.